Brand & Seasonal Guides — Catherine Michalski

Brand & Seasonal Style Guides

As the foundation of a marketing strategy, these multifaceted guides set the tone for an entire campaign and hold the key to channel integration.

From initial idea to production, my creative direction steers these guides to ensure they’re a clear and inspiring reference for my team.

B. Kmart Style Guide_Page_01.png

B. Kmart Style Guide_Page_02.png

B. Kmart Style Guide_Page_03.png

B. Kmart Style Guide_Page_04.png

B. Kmart Style Guide_Page_05.png

B. Kmart Style Guide_Page_06.png

B. Kmart Style Guide_Page_07.png

B. Kmart Style Guide_Page_08.png

B. Kmart Style Guide_Page_09.png

B. Kmart Style Guide_Page_10.png

B. Kmart Style Guide_Page_11.png

B. Kmart Style Guide_Page_12.png

B. Kmart Style Guide_Page_13.png

B. Kmart Style Guide_Page_14.png

B. Kmart Style Guide_Page_15.png

B. Kmart Style Guide_Page_16.png

B. Kmart Style Guide_Page_17.png

B. Kmart Style Guide_Page_18.png

B. Kmart Style Guide_Page_19.png

B. Kmart Style Guide_Page_20.png

B. Kmart Style Guide_Page_21.png

B. Kmart Style Guide_Page_22.png

B. Kmart Style Guide_Page_23.png

B. Kmart Style Guide_Page_24.png

B. Kmart Style Guide_Page_25.png

B. Kmart Style Guide_Page_26.png

B. Kmart Style Guide_Page_27.png

B. Kmart Style Guide_Page_28.png

B. Kmart Style Guide_Page_29.png

B. Kmart Style Guide_Page_30.png

B. Kmart Style Guide_Page_31.png

B. Kmart Style Guide_Page_32.png

B. Kmart Style Guide_Page_33.png

B. Kmart Style Guide_Page_34.png

B. Kmart Style Guide_Page_35.png

B. Kmart Style Guide_Page_36.png

D. Kmart Holiday Style Guide_Page_1.png

D. Kmart Holiday Style Guide_Page_2.png

D. Kmart Holiday Style Guide_Page_3.png

D. Kmart Holiday Style Guide_Page_4.png

D. Kmart Holiday Style Guide_Page_5.png

D. Kmart Holiday Style Guide_Page_6.png

D. Kmart Holiday Style Guide_Page_7.png

D. Kmart Holiday Style Guide_Page_8.png

E. Kmart Holiday Style Guide_Page_01.png

E. Kmart Holiday Style Guide_Page_02.png

E. Kmart Holiday Style Guide_Page_03.png

E. Kmart Holiday Style Guide_Page_04.png

E. Kmart Holiday Style Guide_Page_05.png

E. Kmart Holiday Style Guide_Page_06.png

E. Kmart Holiday Style Guide_Page_07.png

E. Kmart Holiday Style Guide_Page_08.png

E. Kmart Holiday Style Guide_Page_09.png

E. Kmart Holiday Style Guide_Page_10.png

E. Kmart Holiday Style Guide_Page_11.png

E. Kmart Holiday Style Guide_Page_12.png

F. Kmart Spring Style Guide_Page_01.png

F. Kmart Spring Style Guide_Page_02.png

F. Kmart Spring Style Guide_Page_03.png

F. Kmart Spring Style Guide_Page_04.png

F. Kmart Spring Style Guide_Page_05.png

F. Kmart Spring Style Guide_Page_06.png

F. Kmart Spring Style Guide_Page_07.png

F. Kmart Spring Style Guide_Page_08.png

F. Kmart Spring Style Guide_Page_09.png

G. Sears 2020 Holiday Style Guide (1)_Page_01.png

G. Sears 2020 Holiday Style Guide (1)_Page_02.png

G. Sears 2020 Holiday Style Guide (1)_Page_03.png

G. Sears 2020 Holiday Style Guide (1)_Page_04.png

G. Sears 2020 Holiday Style Guide (1)_Page_05.png

G. Sears 2020 Holiday Style Guide (1)_Page_06.png

G. Sears 2020 Holiday Style Guide (1)_Page_07.png

G. Sears 2020 Holiday Style Guide (1)_Page_08.png

G. Sears 2020 Holiday Style Guide (1)_Page_09.png

G. Sears 2020 Holiday Style Guide (1)_Page_10.png

G. Sears 2020 Holiday Style Guide (1)_Page_11.png

G. Sears 2020 Holiday Style Guide (1)_Page_12.png

G. Sears 2020 Holiday Style Guide (1)_Page_13.png

G. Sears 2020 Holiday Style Guide (1)_Page_14.png

H. Heroes At Home Style Guide (1)_Page_1.png

H. Heroes At Home Style Guide (1)_Page_2.png

H. Heroes At Home Style Guide (1)_Page_3.png

H. Heroes At Home Style Guide (1)_Page_4.png

H. Heroes At Home Style Guide (1)_Page_5.png

Campaigns